Louder Than Life returns Sept 17–20, 2026 in Louisville, KY, and it’s a look into who is leading heavy rock touring at the festival level.

Using Booking Agent Info’s music industry directory, we mapped the agencies behind this year’s lineup and compared it to last year.

Sound Talent Group leads the entire festival with 24% of the lineup, up from 20% last year, meaning nearly one out of every four artists on the bill runs through them.

They booked Black Label Society, Black Veil Brides, TX2, and more.

IAG comes in 2nd at 12% this year after sitting at 19% last year. They booked massive anchors like Limp Bizkit, Gojira, and Pantera.

TKO at 9% this year compared to 13% last year. They booked artists like Anthrax, Orianthi, and Alien Ant Farm.

Wasserman at 9% this year, up from 7% last year.

UTA at 9% this year after  4% last year, more than doubling their share in a single cycle. Their bookings include Megadeth, Jutes, and From Ashes To New.

CAA with 8% from 11% last year. They booked acts like Iron Maiden, My Chemical Romance, and Pierce The Veil.

Pinnacle Entertainment at 6% from 3% last year. Their bookings include Halestorm, Mastodon, and Sunami.

33 & West is at 5% (up slightly from 4%), they booked Escape The Fate, Butcher Babies, and others.

WME is at 4% (up from 3%), they booked Lindsey Stirling, TOOL, and others.

Dynamic Talent International at 2% booked The Red Jumpsuit Apparatus and others.

Ground Control Touring at 2% booked Alkaline Trio and others.

Paladin Artists at 2% booked Sublime and other.

Sequel Music Group also at 2%, booked Thousand Below and others.

7% were booked by a variety of other agencies and artists handling their bookings in-house.