Hard Summer 2026 returns to Hollywood Park on August 1st and 2nd. Hard Summer is one of the most popular LA festivals, and is taking place at Hollywood Park.

We wanted to see which agencies booked this years line-up, and compare this years bookings to last years.

We used Booking Agent Info’s music industry directory to research the agencies representing artists across the 2026 lineup.

Wasserman once again leads the field, booking 28% of the lineup. That’s still a dominant share, even though it’s down from the 34% they controlled last year.

CAA is the biggest mover. They jump to 15% this year, more than doubling their 7% share from last year. That surge puts them firmly in second place. With artists like Amelie Lens, Mau P, and FISHER on the bill.

UTA comes in at 12%, they had 14% last year. They booked artists such as Tokischa, Sammy Virji, and Shygirl.

WME rises to 6% after sitting under 3% last year. With artists including Mary Droppinz, Vintage Culture, and Zack Fox.

Visionary Talent Group also lands at 6%, holding meaningful representation with artists like Bushbaby, Main Phase, and LOVEFOXY.

TBA Agency accounts for 4% of the lineup, backed by names such as Nick León, salute, and Underscores, while Surefire Agency matches that 4% share with artists including Alarico, Sally C, and Yanamaste.

25% of the line-up is booked a variety of other agencies and artists who handle their bookings in-house.