
Past Portola Festival Agency Breakdowns:
2025 Portola Festival Agency Breakdown
Portola Festival 2026 returns to San Francisco on September 26 and 27 at Pier 80, marking the festival’s fifth year.
Since launching in 2022, Portola has carved out a distinct lane as Goldenvoice’s 21+ electronic-focused festival, built around dance music, club culture, and the industrial waterfront setting of Pier 80.
Using Booking Agent Info’s music industry database, we researched the agencies behind the artists on this year’s lineup, and the biggest takeaway is that The Team is still the dominant force behind Portola, though its share of the lineup has come down from last year.
In 2025, The Team represented 48% of the festival. This year, they still lead comfortably with 41% of the lineup, including major names like Dog Blood, Swedish House Mafia, Four Tet, and many others.
UTA with 22%, same as last year. Their artists inlcude SG Lewis, horsegiirL, Parcels, and others.
CAA rises from 6% of the lineup last year to 12% this year. Their artists include Zara Larsson, JT, and Ben Sterling.
WME moved 6% last year to 8% this year. Their artists on the lineup include Fatboy Slim, Baby J, Groove Armada, and others.
TBA Agency also increased its share, going from 3% last year to 5% this year, with Bassvictim, Daphni, and Underscores.
The remaining 12% were booked by a variety of other agencies and artists who handle their bookings in-house.