Booking Agent Info’s annual NBA agency market share report is here for the 2026-27 season.

We looked at who negotiates the contracts for every player on an NBA roster, and this year’s numbers had a few surprises.

Start with the obvious one. CAA is still the biggest agency in basketball, with 13% of the league. But the stat we kept coming back to is this: four of the five starters on the champion Knicks are CAA clients.

Jalen Brunson, Karl-Anthony Towns, OG Anunoby and Josh Hart all share an agency. When the Knicks were building the roster that finally brought a title back to New York, a lot of those conversations were happening with the same group of agents.

Excel sits at 11% with Jokic and Cade Cunningham.

Priority Sports and Klutch Sports are tied at 10%. Priority reps players like Michael Porter Jr., Herb Jones and Keegan Murray, while Klutch reps LeBron.

WME Basketball and THE·TEAM round it out at 9% each.

WME Basketball’s client list reads like an All-NBA ballot: Luka Dončić, Anthony Edwards, Zion Williamson, Chet Holmgren and Jalen Williams.

Those 6 agencies represent 62% of the entire league.

Lift Sports Management reps 4%, but no agency had a better draft night. Lift landed five first-round picks in June, up from two the year before, the biggest jump of any major agency.

Nate Ament, Ebuka Okorie, Labaron Philon Jr. and Joshua Jefferson are a part of a roster which includes Paolo Banchero and Jabari Smith Jr. Draft classes are how agencies grow, so keep an eye on that number next year.

Glushon holds 3%, and reps Jaylen Brown, Franz Wagner, Desmond Bane and Jrue Holiday.

Life Sports Agency at 3%, has Pascal Siakam and Andrew Nembhard.

AMR Agency with 1% counts Austin Reaves among its clients, and Verus reps Jonathan Kuminga, and others.

Promondo also with 1% reps Hugo Gonzalez, and others.