Pepsi’s Parklife Festival takes place June 20–21, 2026, and we wanted to see which agencies are behind this year’s lineup.

Using Booking Agent Info’s music industry directory, we mapped the representation behind the artists on the lineup. What stood out is how distributed the festival is across a wide range of agencies, especially UK-based shops playing a meaningful role.

Wasserman leads the field with 15% of the lineup, anchored by major names like Calvin Harris, Skepta, and Josh Baker.

UTA at 13%, with a mix that includes Sammy Virji, Dimension, and Andy C.

Meanwhile comes in at 7% with artists like Chris Stussy, Riordan, and Rossi.

NGE Booking and Earth Agency each hold 5%.

NGE with Julian Fijma, Olive F, and L.P. Rhythm, and Earth Agency with 4AM KRU, Rage, and T-Man.

Urban Agency and WME sit at 4% apiece.

Urban Agency reps Blive 247, Carasel, and Eksman, while WME reps Delilah, Mall Grab, and MPH.

CAA, Modern Funktion, and JINN Agency each represent 3% of the lineup.

CAA reps Malugi, Marlon Hoffstadt, and Zara Larsson.

Modern Funktion includes Benji King, MYA, and Phill de Janeiro. JINN reps AZYR, Faster Horses, and 4000HZ.

Sweat Lodge, FDTN, LUMA Agency, and MB Artists each land at 2%.

Sweat Lodge reps Sam Alfred and The Trip, FDTN reps Cam Stockman and Locky, LUMA reps Omar+ and Obskür, and MB Artists reps Catching Cairo and Mattik.

30% of the festival is repped by a variety of other agencies and artists handling bookings in-house.

We excluded 7 artists whom we didn’t have data.