Rolling Loud just dropped the 2026 lineup, and the world’s biggest hip-hop festival is headed back to Orlando May 8–10 at Camping World Stadium.

We ran this year’s bill through Booking Agent Info’s music industry directory to map the booking agencies behind the names, and the story isn’t just “who has the most”, it’s how dramatically the things have shifted since last year.

The headline is MAC Agency taking the top spot with roughly a quarter of the lineup after sitting around 10% last year.

That’s not a normal year-over-year swing, it’s a statement. MAC is coming off a huge 2025, buoyed by major touring momentum (including NBA YoungBoy’s run), and the festival booking reflects that lift.

This year they landed at the very top of the poster with NBA YoungBoy as a headliner, plus names like Bossman Dlow and Sexyy Red.

CAA this year has 17%, a slight drop from last year when they led the pack around 23%. They booked headliner Playboi Carti, as well as acts like KARRAHBOOO, Homixide Gang, and SahBabii.

UTA has 12% (same as last year). They booked headliner Don Toliver plus internet-forward and fast-rising names like PlaqueBoyMax and LAZER DIM 700.

Wasserman ticks up to about 7% from 5% last year, with artists like Molly Santana, OsamaSon, and Xaviersobased.

WME slides to about 5% after being a much bigger presence last year (around 18%). WME reps names like Nettspend, Nemzzz, and UntilJapan.

And then there’s the quiet engine of Rolling Loud: the “Others” bucket, which is still massive at about 31%. This is where the festival keeps its identity.

Rolling Loud consistently takes real chances on artists who are on the come up or just about to break, and a big portion of those acts are booked outside the agency giants, often handled in-house or through an independent agencies.