
The lineup for Welcome To Rockville 2027 has just been announced! The festival returns to Daytona International Speedway in Daytona Beach, Florida, May 6–9, 2027.
We used Booking Agent Info’s music industry directory to research the agencies behind this year’s lineup and compared the breakdown to 2026.
Here’s how the agency market share stacks up:
Sound Talent Group takes the #1 spot with 23% of the lineup. Their share held steady from last year, but it’s enough to climb from #2 to the top. Their bookings include headliners Black Veil Brides, Ice Nine Kills, TX2, and In This Moment.
CAA follows with 17%, up from 11% in 2026, booking headliners Korn, The Offspring, Blink-182, and Pierce The Veil.
IAG comes in at 13%, down from the leading 26% share they held last year. Their acts include Marilyn Manson, Till Lindemann, and Arankai.
UTA and THE·TEAM each booked 10% of the lineup. UTA, up from 8% last year, brings in Rico Nasty, B.o.B, and Seether. THE·TEAM, up from 7%, booked headliner $uicideboy$, Waka Flocka Flame, and Cypress Hill.
The Kirby Organization and 33 & West each booked 5%. TKO, down from 7% last year, brings in Fear Factory and Mac Sabbath, while 33 & West held its share with Her Last Sight, Lacuna Coil, and more.
WME holds 3% of the lineup, down from 4% in 2026, with acts like mgk and Faith No More.
Sequel Music Group booked 1%, bringing in Varials and Forever the Sickest Kids.
The remaining 13% is repped by a variety of other agencies and artists who handle their bookings in-house.