Celebrating its 10th anniversary, Rolling Loud has solidified its place as the world’s largest hip-hop festival, bringing together a powerful mix of headliners and emerging stars. Using Booking Agent Info’s music industry directory, we researched the agencies behind this years line-up.

The festival’s talent pool is largely shaped by major agencies like CAA, WME, UTA, Wasserman which together represent over half of the artists.

However, hip-hop-focused agencies like MAC Agency and Cara Lewis Group also maintain a strong presence, alongside a significant number of artists who handle bookings in-house.

CAA leads with 23% of the lineup, repping top names like headliner Playboi Carti, along with Lil Yachty, Metro Boomin, Shaboozey, and more.

WME follows with 18%, bringing major acts like YEAT, Kodak Black, Lil Tjay, and Lil Baby.

UTA, holding 12%, brings artists such as Luh Tyler and Young Nudy to the festival.

Independent Artist Group (IAG) represents 10% of the lineup, including Tyga and BigXthaPlug

MAC Agency, also with 10%, they booked Bossman Dlow, Sexyy Red, NLE Choppa, and Hunxho.

Cara Lewis Group (CLG) continues to secure big names, with headliner Travis Scott as well as Cash Cobain, and Polo G.

Wasserman, with 5%, brings headliner Future and others.

Jack Ellis Agency booked artists such as Osamason, OT7 Quanny, and Loe Shimmy; it should be noted that agent Jack Ellis has since joined UTA

12% of Rolling Loud’s lineup includes other agencies and artists who handles their bookings in-house like Real Boston Richey, Bnyx, Xavier Wulf, and Eddy Baker.