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Rolling Loud, the world’s largest hip-hop festival, returns to Los Angeles, CA, bringing an incredible lineup of talent. We wanted to see which agencies are behind this year’s lineup, so we used Booking Agent Info’s music industry directory to dig into the details. Here’s what we found:
Leading the pack this year is CAA with 19% of the lineup, including all the headliners: A$AP Rocky, Playboi Carti, and Peso Pluma. This marks a huge jump from last year, when they represented just 5% of the lineup—a significant increase in influence.
Following closely is WME at 17%, holding steady from last year when they led the lineup. Their roster includes many West Coast heavyweights like 03 Greedo, Dom Kennedy, Ab-Soul, and Kamaiyah.
UTA comes in strong with 15%, booking artists like Luh Tyler, Quavo, and DDG. This marks a slight increase from their 13% share last year.
MAC Agency secured 11% of this year’s lineup, up from 8% last year. Their roster boasts rising stars like Sexyy Red, Bossman Dlow, and Hurricane Wisdom, showcasing their growing presence.
Making waves this year is 33 & West with 8% of the lineup, including artists like King Lil G, Peysoh, and La Santa Grifa. They weren’t listed last year, making this an impressive debut.
IAG represents 4% of the lineup, down from 8% last year. Their artists include Tee Grizzley, YG, and Xaviersobased.
Cara Lewis Group booked 3% of the lineup with acts like Cash Cobain and Molly Santana, a slight dip from their 4% share last year.
Finally, a significant 24% of the lineup is split among other agencies or artists handling their bookings independently.