
Outside Lands is returning to Golden Gate Park in San Francisco from August 8–10, bringing three days of music, food, wine, beer, art, and cannabis.
We took a closer look at this year’s lineup to find out which booking agencies are behind the artists performing—using data from Booking Agent Info’s music industry directory, and compared it to last year’s breakdown.
Some familiar names are still dominating, while others saw shifts in representation.
Wasserman leads the charge again in 2025, booking 39% of the artists at the festival—up from 33% last year. With major acts like Tyler, The Creator, John Summit, and Jamie xx under their wing, they’ve cemented their position as the top agency behind Outside Lands.
CAA comes in second with 15%, matching last year’s share, and representing stars like Gracie Abrams, Doja Cat, and Glass Animals.
UTA follows with 14%, a slight uptick from 12% last year, bringing in talent like Rebecca Black, Bakar, and Big Freedia.
WME holds steady at 13%, maintaining their presence with a roster that includes Hozier, Doechii, and Anderson .Paak.
Arrival Artists accounts for 3% (with acts like Royel Otis and TORRES, while Ground Control Touring, Independent Artist Group (IAG), and TBA Agency each make up 2% of the total.
And finally, 10% of the lineup is made up of artists represented by a variety of other agencies and artists who manage their bookings in-house.
It should be noted that we excluded 1 artist whom we didn’t have data.