Using Booking Agent Info’s sport agent directory we analyzed the agencies behind the 2024-2025 National Basketball Association (NBA) roster, covering over 600 players, and found that a few major agencies dominate player representation, though smaller firms are also making a significant impact.

Excel Sports Management, Creative Artists Agency, and KLUTCH SPORTS GROUP, LLC Sports Group each represent 11% of NBA players, making them the top three agencies in the league.

Excel, with standout clients like Andre Drummond, Russell Westbrook, and Tyler Herro, continues to be one of the league’s most powerful agencies.

CAA, which represents stars such as Chris Paul, Devin Booker, and Trae Young, maintains its legacy of excellence in the sports industry.

Klutch Sports, founded by Rich Paul in 2012, has quickly ascended to the top, representing major names like LeBron and Bronny James, and Anthony Davis —an impressive rise in just over a decade.

Wasserman represents 9% of players, including top athletes like Klay Thompson, Nikola Jokić, and Shai Gilgeous-Alexander, while Priority Sports & Entertainment also holds 9%, managing talents like Kyle Lowry and Jared Butler

WME Sports reps key clients like Chet Holmgren and Luka Dončić, reflecting their 8% market share and growing influence in NBA player management.

LIFT Sports Management, with clients like Ja Morant, P.J. Washington and Tre Jones, holds 3% of the market.

Meanwhile, a significant portion—38%—of NBA players are represented by smaller agencies and management..