Louder Than Life, produced by Danny Wimmer Presents, returns to Louisville, Kentucky, on September 18-21, and we used Booking Agent Info’s music industry directory to research the agencies shaping this year’s lineup compared to last year.

This year, Sound Talent Group (STG) has taken the lead, representing 20% of the lineup, up from 16% last year. With artists like From First to Last, I Prevail, and Lamb of God, STG has solidified its position as a major force in rock and metal.

Independent Artist Group (IAG) isn’t far behind, repping 19% of the lineup, also up from 16% last year, with a roster that includes Insane Clown Posse, Hollywood Undead, and Stone Temple Pilots.

The Kirby Organization continues its upward trend, now at 13%, up from 11%, representing The Union Underground, Versus Me, and Smile Empty Soul.

CAA remains steady at 11%, booking Of Mice & Men, All Time Low, and Avenged Sevenfold.

Wasserman moves up to 7% (from 6%), booking acts like We Came As Romans, $uicideboy$, and Fleshwater.

33 and West show growth at 4%, up from last year, representing Cavalera Conspiracy, Attack Attack!, and Escape The Fate.

UTA, which booked 9% last year, represents 4% this year, bringing Bring Me The Horizon and Magnolia Park to the festival.

WME holds at 3%, while Pinnacle Entertainment moves from 4% to 3%, continuing to book major acts like Slayer and Testament.

16% of artists are repped by a variety of other agencies or handle their bookings in-house.

It should be noted that we excluded 1 artist who we didn’t have data.