Lollapalooza Brasil set to take over São Paulo from March 28-30, and we used Booking Agent Info’s music industry directory to research which agencies are behind this year’s lineup.

While global talent powerhouses play a big role, what stands out this year is the strong presence of Brazilian agencies, making this festival a true reflection of both international and regional music culture.

Leading the pack is Wasserman, representing 14% of the lineup, with artists like Zedd and Charlotte de Witte.

WME follows closely with 12%, backing headliners such as Justin Timberlake, Olivia Rodrigo, and Alanis Morissette, while CAA comes in at 11%, handling big names like Tool, Rüfüs Du Sol, and Shawn Mendes.

UTA is also in the mix with 6%, bringing acts like Parcels and The Marías to the festival.

But what makes Lollapalooza Brasil particularly interesting is the influence of local agencies.

Brazil-based Alliance Artists represents 6% of the lineup, including artists like Blancah and Nana Kohat.

Atomic Soda, another homegrown agency, makes up 4% with names like Barja and Zerb.

Box Talents, at 3%, supports acts such as Fatsync and Etta, while Smartbiz, also at 3%, represents Paula Chalup and Cashu.

These agencies are a driving force behind the festival’s regional talent, proving that Brazil’s music industry isn’t just thriving—it’s making a statement on a global stage.

Beyond the big names and the major agencies, 41% of the lineup is represented by a mix of independent artists and a variety of other agencies, many of whom manage their bookings in-house.

Lollapalooza Brasil isn’t just about bringing international superstars to São Paulo—it’s also a festival that highlights the strength of Brazil’s own music scene, with homegrown agencies ensuring local talent gets the spotlight they deserve.

It should be noted that we excluded 2 artists for whom we didn’t have data.