
Lyrical Lemonade Summer Smash Festival returns June 12-14 to the Chicago area as Lyrical Lemonade and SPKRBX bring back one of hip-hop’s biggest festival brands.
What started as a one-day event has grown into a major multi-day destination, and with this year’s lineup now out, we wanted to see which agencies are behind it. Using Booking Agent Info’s music industry database, we broke down the agencies booking the 2026 lineup.
The Team (Wasserman) leads this year with 17% of the lineup, booking headliners Baby Keem, Skrillex, and Yung Lean x Bladee, along with other artists on the bill.
Creative Artists Agency follows with 11%, booking headliners Playboi Carti and Lil Baby, as well as artists like Fetty Wap and more.
WME | William Morris Endeavor comes in at 9%, with artists including ian, Whethan, The Hellp, and others.
United Talent Agency and MAC Agency are tied at 7%.
UTA’s share includes Nine Vicious, Lucki, Sosocamo, and bleood, while MAC Agency booked Sexyy Red, 1300Saint, sk8star, and Raq Baby.
Cara Lewis Group accounts for 4% of the lineup with Molly Santana and B Jack$.
45% of the lineup was booked by a variety of other agencies and artists handling bookings in-house.