Outside Lands returns to Golden Gate Park in San Francisco on August 7–9, 2026.

The name “Outside Lands” comes from the nickname locals used to use to describe the cities foggy western edge.

Since launching in 2008, the event has grown into one of the most defining weekends on the U.S. festival calendar, built around music, food, wine, and art.

We wanted to see which agencies booked this years line-up, so we used Booking Agent Info’s music industry directory to research the agencies representing the artists and then stacked it against last year’s agency breakdown.

Wasserman leads for another year, but with a slight drop to 34%. They were at 39% last year.

CAA is the biggest mover, jumping to 20% from 15% last year. Their footprint runs from headline firepower like Charli XCX, RÜFÜS DU SOL, and Djo to acts like Clipse and Mariah the Scientist, plus many more.

UTA holds steady at 14% for the second year in a row. Their representation spans across the lineup with names like Boris Brejcha, Nezza, and Tinashe.

WME is also unchanged at 13%, anchored by major placements including headliners Empire of the Sun, Labrinth, as well as Kingfishr and others.

TBA Agency doubles from 2% to 4% (Bandalos Chinos, Rio Kosta, Momma, Ethel Cain), Ground Control Touring rises from 2% to 3% (Yard Act, Automatic, Sports), and High Road Touring moves from 1% to 2% (Goldie Boutilier, Die Spitz).

ROAM lands at 2% (Infinity Song and Billie Marten).

8% of the line-up was booked by a variety of other agencies and artists handling bookings in-house.